Based on Katy's "Get to Know Your Driver" idea in our discussions earlier today, I aim to contact the Public Relations of a few London bus companies to see if they will allow myself and whoever else would like to accompany to visit a few of their garages and talk to drivers. I would conduct little interviews that could contribute to any clips or short films we are thinking of uploading onto Instagram or Twitter.
The objectives of the interviews include discussing the sociability between driver and passengers, how this differs throughout the day (e.g. peak hours and night journeys) and how they deal with the more challenging issues of abuse or vulnerable passengers in compliance or against the relevant written or unspoken rules that the company may have. The interviews would additionally contribute to the format of the "Get to Know" or "Say Hi" social media campaign or discourse (whatever you want to call it) listed below:
- Post a photo of a bus driver.
- Caption: 'Say hi to Driver A'.
- Background knowledge or interesting fact about them.
We should link up to design a logo for the campaign, make storyboards for any clips or short films we might add to our Instagram/Twitter profile and better clarify our intervention because I am currently skeptical about its 'outward' effectiveness going forward. I think this campaign is quite strong if we put our minds to it, however. Katy, big up.
Archived from Pages, last edited on 5 March 2019.
Archived from Pages, last edited on 5 March 2019.
No comments:
Post a Comment