Relieving the stigma of interaction on public transport.

VIDEO: Say Hi! Campaign

We feel that there is an unspoken but widely recognised awkwardness regarding interaction with public transport workers. For example, the customary habit of not acknowledging a bus driver when you jump on or off a bus or confronting Underground workers for delays that more often than not is out of their controlThe Say Hi! Campaign has visually addressed this on our socials - this short film highlights the political implications of this negative-leaning perception of the bus driver or negative-leaning relationship between commuters and passengers. 

Therefore, by collecting public opinions of bus drivers and integrating them with driver interviews, this short film offers a scope for improved interactions between commuters and public transport staff and vice versa.


Thank you to Abellio London and Battersea Bus Garage for giving us access to their facilities and their staff. Seeing drivers for who the individuals they are, like the rest of us, outside of the cab is a refreshing experience that I would like to think this film shares with its audiences and that our project values in its rationale to reduce the stigma of interaction on public transport.
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